Registration for Master Seminar now open [19.01.24]
The registration for our Master seminar for the summer term is now open until 15/02/2024.You find the registration link here.
Topic: Drivers and barriers of digital innovations in SMEs
The Master Seminar focuses on analyzing the drivers and barriers of digital innovations in small and medium-sized enterprises (SMEs). SMEs, distinguished by their size based on employee numbers and sales volume, differ from large corporations and are often family-owned, prioritizing long-term strategies over short-term profit maximization. While SMEs benefit from proximity to customers, flexibility, and responsiveness, they face challenges such as limited resources and organizational adaptability to digital transformation. Students in the course explore these issues, examining obstacles to digitalization in SMEs and identifying drivers for digital innovation.
For more information, please follow this link.